每年纺织品出口额达1060亿美元, 并有国内服装消费乐博彩票官方app, 鞋类和运动服装在2018年约为4100亿美元, 中国乐博彩票官方app是全球最大的乐博彩票官方app.
Polygiene started working with Business Sweden in Japan and Australia in 2014 – a partnership that generated one of Polygiene’s largest customers in Japan and one of its top customers worldwide in Australia, compression clothing company 2XU. When the time came to launch in China, Sjösten says he did not hesitate to contact Business Sweden.
With 18 employees, Swedish Polygiene is the market leader in the odour control and Stays Fresh segment, 在技术领先和品牌认知度方面. In 2017, it was named a “Gasell” company by Swedish business publication Dagens Industri, 哪些公司是乐博彩票官方app发展最快的. Polygiene is growing by an average of 30 percent per year and is targeting net sales exceeding SEK 400 million by 2022.
要在中国取得成功，你需要语言和当地乐博彩票官方app知识“当你进入中国这样一个巨大的乐博彩票官方app, 你需要一个稳固的商业网络和充足的资源,” says Peter Sjösten, Polygiene商业运营副总裁.
Polygiene had an agent in China, 但他的网络并没有覆盖他们感兴趣的所有领域. To make sure they could reach the right people, they decided to bring in more resources:
“我们的团队现在由我们的中国代理商组成, 还有两名乐博彩票官方app商务公司的雇员，其中一名是乐博彩票官方app人, while the other is Chinese. Between them, I’m confident we have the network and expertise to grow there,” Sjösten explains.
第一步是对运动服装和内衣进行乐博彩票官方app调查. After identifying close to 200 different brands, Business Sweden made contact and set up meetings. Once three or four meetings per segment were confirmed, Polygiene went to China to meet the brands.To date, Polygiene在中国乐博彩票官方app上获得了两个新客户, 都在网上家纺乐博彩票官方app. Polygiene已经在中国户外领域站稳了脚跟, 领先的户外用品公司凯拉斯是其合作品牌之一.
“Our focus for Polygiene in China is on the fast-growing online brands – often supported by flagship stores,乐博彩票官方app商业(Business Sweden)驻中国的Johan Lennefalk说. “We’re also thrilled that we’ve been able to ensure that the Polygiene brand will now be visible in Adidas’ clothing made in China. Adidas was already a Polygiene customer but they hadn’t been given co-brand status due to challenges in communication, 监管和缺乏本地存在.”
ABOUT POLYGIENE
Polygiene was founded in 2006 as a spinoff from Swedish industrial company Perstorp. The company develops and sells permanent odour control and Stays Fresh technology primarily to premium clothing brands in the textile industry. It also sells antibacterial solutions adapted for use on other types of surfaces.
Polygiene’s technology was originally developed in the early 2000s to create antibacterial surfaces for plastic materials and industrial flooring. Polygiene has 18 employees in four countries and had a turnover of SEK 69 million in 2018.
